LOLLY HAVEN LOGO DESIGN
Lolly Haven is a family owned confectionery emporium located on the Gold Coast that has a vast variety of products making it a haven for lolly enthusiasts across Australia.
Lolly Haven reached out to me in need of two logo designs, one for their branding and the other for their online store. Both logos needed to fit into the confectionary aesthetic that current candy stores across Australia have, yet stand out on its own from the other brands.
While they had the colour palette already in mind, they envisioned their brand to be bubbly, playful and dripping with mouthwatering candy goodness.
The Process
Initial Consultation
Meeting with the client, the initial consultation consisted of discussing their business, motivations and brand identity. We looked over numerous references brought in by both parties to narrow down the look and feel of Lolly Haven.
Picking the Typeface
After we settled on the logo mostly consisting of a lettermark, I began testing typefaces that looked fun and could convey the feeling that the client was looking for.
Structure Iterations
Once deciding on a fitting typeface for the overall look and feel of the logo, I've started working on some basic layouts for the structure of the logo design. In the interest of space, I've included a handful of the variants.
Final Iterations
After a series of back-and-forth with the client, we've narrowed down a few variations for their desired logo outcome. The end stage of the project consisted mainly of deciding on the adornments and small details surrounding the main lettermark.
Client Review
"... professional with constant communication in the design process ..."
"Oleg was very professional and kept up constant communication in the design process. We’re very happy with the logos and would highly recommend his services!"
